Growth Operations Co. — Private-Pay Client Acquisition for Home Care Agencies
For Private-Pay Home Care Agencies

Pay-per-lead is cold.
We deliver warm.

Most lead generation sells you a name and a number — often resold to three or four other agencies at the same time. Our qualification process delivers warm, phone-verified private-pay families, exclusive to your territory, ready to talk before they ever reach your calendar.

One agency per territory · Verified before you ever hear from them
ENQUIRIES / MO GATE 1 — SERVICE ZIP CONFIRMED GATE 2 — PRIVATE-PAY AWARE GATE 3 — ACTIVE CARE NEED, 16+ HRS/WK BOOKED — QUALIFIED ONLY
Warm vs. Cold

Cold leads cost you twice — once for the lead, once for the wasted callback.

Pay-per-lead vendors are optimized to sell volume. We're built to filter for fit, then hand you a family who already expects your call.

Typical Pay-Per-Lead

  • Same contact often resold to 3\u20135 competing agencies at once
  • No verification before you're billed for it
  • Cold call, no context \u2014 low answer and show-up rates
  • Price-shoppers and Medicaid callers mixed in with the rest

Our Warm Qualification Process

  • One agency per territory \u2014 never resold, never shared
  • Phone-verified by us before it ever reaches your calendar
  • Warm handoff \u2014 the family already expects your call
  • Filtered for private-pay awareness, urgency, and service area
How It Works

A qualification system, not a lead form.

Targeted by ZIP

Families in your service area see a local ad — not a generic national campaign.

Self-guided assessment

A short, helpful set of questions filters for territory, pay type, and urgency automatically.

Verified before booking

We call and confirm every qualified family before it ever touches your coordinator's calendar.

Coordinator walks in warm

Your team opens the call already knowing the situation, the ZIP, and the hours needed.

Territory Exclusivity

One agency per territory. No exceptions.

The Client Finder tool is built once, for one agency, per county. If another agency in your territory partners with us first, this offer isn't available to you — regardless of budget.

Exclusive
Territory
Partner
Fit Check

We turn down more agencies than we take on.

That's deliberate. The system only works when it's the right fit on both sides.

Good Fit

  • Private-pay home care — companion, personal, memory, respite, or live-in
  • 2+ years operating, established process
  • Revenue above $150K, room to absorb ad spend
  • Caregiver bench that can take new cases without strain

Not Currently a Fit

  • 60%+ Medicaid, VA, or LTC-insurance revenue
  • Can't staff new cases right now
  • Assisted living, hospice, skilled nursing, or medical staffing
The Offer

Start with a diagnosis, not a contract.

The Growth Audit is a working session, not a sales call. You leave with a written plan whether or not you go further — pricing for both steps is walked through on your call, alongside real examples of the work.

Step One

Growth Audit

Pricing walked through on your call

  • Live working session on your specific territory
  • Written Growth Audit Report — diagnosis, economics, 90-day plan
  • Personalized demo of your Territory Client Finder
  • Applied in full toward your program if you move forward
Step Two

Growth Partnership

Flexible payment options available

  • Full build: Client Finder tool, ad campaigns, CRM automation
  • Ongoing management and weekly reporting
  • Warm, verified families delivered directly to your calendar
  • Territory exclusivity for the life of the partnership
Our guarantee — 6–10 new qualified private-pay clients within 90 days, minimum 16 hours/week each. If we miss that, we keep working at no additional charge until we hit it.
Questions

What agency owners usually ask

Do you have case studies specifically in home care?

Honestly — we're early on the home care side specifically, with agencies currently in active build-out. We'll tell you exactly where things stand and connect you with a current partner for a reference call, no spin.

What if the audit shows this isn't a fit for us?

Then you keep the written plan and walk away. The audit fee covers the session and the report either way — there's no pressure to continue into the partnership.

Who pays for the ad spend?

You do, directly into your own ad accounts — separate from the program fee. You own the account and the data; we manage and optimize it on your behalf.

What happens if another agency in my county wants in too?

Whoever partners with us first gets the territory. It's the only way the exclusivity — and the results tied to it — holds up.

Book a Meeting

See if your territory is still open.

Tell us where you operate. If your territory is available, we'll book a call to walk through your numbers, show real examples of the Client Finder and Growth Audit Report, and map out the Growth Audit → Growth Partnership process for your agency.

Growth Operations Co. — Private-pay client acquisition for home care agencies.
© 2026 Growth Operations Co.